Be Found Wherever Your Customers Search
Search isn't just Google anymore. Your customers are searching on ChatGPT, TikTok, YouTube, Instagram, Maps, and Siri. We make sure you're visible on all of them.
Search Has Fragmented. Have You?
A tourist planning a trip to Ibiza doesn't just Google “restaurants in Ibiza”. They ask ChatGPT for recommendations, browse TikTok for the vibe, watch YouTube reviews, check Instagram for photos, and then open Maps to navigate.
Each of these platforms is a search engine. Each has its own algorithm. Each requires its own optimisation strategy. And most businesses are only optimised for one.
Comprehensive Visibility Across All Search Surfaces
Search Everywhere Optimization is a unified approach to building and maintaining your presence across every platform where your customers search. One strategy. All channels.
Every Search Surface, Covered
Tourists Search Differently
Hospitality customers are some of the most multi-platform searchers in any industry. Here's where they're actually looking.
TikTok for Restaurants
Gen Z travellers search TikTok for "best restaurants [city]" more than Google. If you're not there, you don't exist for an entire demographic of tourists.
YouTube for Hotels
Travellers watch hotel room tours and resort walkthroughs before booking. YouTube search visibility translates directly to booking intent.
AI for Recommendations
"ChatGPT, recommend a good beach club in Mykonos" is a real search happening millions of times a month. AI engines need to know you exist to recommend you.
Maps for Local Discovery
Tourists arriving in a destination open Google Maps or Apple Maps to find what's nearby. Both platforms have distinct optimisation requirements.
Audit → Prioritise → Optimise → Report
Audit All Platforms
We map your current presence across every search surface: Google, AI engines, YouTube, TikTok, Instagram, Apple Maps, and voice. You see exactly where you exist, where you're missing, and where the biggest opportunities are.
Prioritise by Audience
Not every platform matters equally for every business. A beach club targets TikTok-savvy tourists differently than a business hotel targeting corporate travellers. We identify which search surfaces your specific customers use most and prioritise accordingly.
Optimise Each Channel
Each platform gets a tailored optimisation strategy. Google gets technical SEO and GBP optimisation. AI engines get structured content and entity signals. YouTube gets keyword-rich descriptions. TikTok gets search-friendly captions and hashtags. Apple Maps gets complete, verified listings.
Unified Reporting
Every month, you get one comprehensive report showing your visibility across all platforms. Trends, wins, gaps, and next priorities — all in one place. No more wondering if your search presence is actually growing.
Search Everywhere Questions
What is Search Everywhere Optimization?
Search Everywhere Optimization (SEO²) is the practice of optimising your business presence across every search surface your customers use — not just Google. This includes AI tools like ChatGPT and Gemini, video platforms like YouTube, social discovery on TikTok and Instagram, map-based search via Apple Maps and Google Maps, and voice search via Siri and Google Assistant. Each platform has its own algorithms and ranking signals.
Why is traditional SEO no longer enough for hospitality brands?
Travellers and tourists no longer search exclusively on Google. A visitor researching Marbella restaurants might ask TikTok for "must-visit restaurants Marbella 2025", check YouTube for hotel reviews, ask ChatGPT for AI recommendations, and use Google Maps to navigate. If you're only optimised for traditional Google search, you're invisible on the other platforms where your customers are actively discovering businesses like yours.
How does TikTok affect hospitality discovery?
TikTok has become one of the most powerful discovery platforms for food, travel, and hospitality. Tourists increasingly search TikTok for "best restaurants in [city]" or "hidden gems [destination]" — especially Gen Z and millennial travellers. Appearing in TikTok search means having a presence (your own content or UGC) with the right keywords in captions, descriptions, and hashtags that TikTok's search algorithm surfaces.
What does AI search optimisation involve for hospitality?
AI search engines like ChatGPT, Gemini, and Perplexity synthesise information from across the web to make recommendations. To appear in their answers, you need: authoritative and consistent business information across the web, high-quality content that AI models can cite, strong review signals, structured data (schema markup), and mentions in credible sources. This is what our GEO (Generative Engine Optimisation) service covers as part of the Search Everywhere approach.
How do you measure visibility across all these platforms?
We build a unified reporting dashboard that tracks your presence across all key search surfaces. For traditional search and Maps, we track rankings and visibility. For AI platforms, we monitor how often and where your business is recommended. For social search (TikTok, Instagram), we track discoverability signals and reach. You get one clear view of your search presence across the entire landscape — not siloed metrics per platform.
Ready to Be Found Everywhere?
Start with a free search presence audit. We'll map your current visibility across all platforms and show you exactly where the gaps are.