Get Recommended,
Not Just Ranked
When your customers ask ChatGPT, Gemini, or Perplexity where to eat, stay, or go — your business should be the answer. That's Generative Engine Optimisation.
The new search is a conversation
A new kind of search engine has emerged — and it doesn't return ten blue links. ChatGPT, Gemini, Perplexity, and Apple Intelligence answer questions directly, synthesising information from across the web and recommending specific businesses by name.
This is the biggest shift in search since Google launched. And most businesses aren't ready for it.
Generative Engine Optimisation is the discipline of making your business the one AI recommends. We structure your content, data, and online presence so that when someone asks an AI what to visit, eat, or experience — your name comes up.
ChatGPT
OpenAI's assistant — used by 200M+ users for recommendations and local search
Google Gemini
Integrated directly into Google Search — AI Overviews now appear for millions of queries daily
Perplexity
The fastest-growing AI search engine — loved by travellers researching destinations
Apple Intelligence
On 1B+ devices — Siri can now recommend local businesses from AI search
The shift is already happening
Your customers aren't waiting for the future. They're already asking AI where to eat, where to stay, and what to do. The businesses optimised for this shift are winning. The ones ignoring it are becoming invisible.
Our GEO Process
A proven 6-step process built specifically for hospitality businesses in competitive tourist markets.
GEO Audit
We analyse how your business currently appears (or doesn't appear) in AI-generated responses. We benchmark you against competitors and identify the gaps.
Strategy
We develop a tailored GEO roadmap: which AI platforms to prioritise, what queries to target, and what content and signals need building.
Content Optimisation
We rewrite and create content that AI models love to cite: authoritative, specific, well-structured, and rich with the entity signals that trigger recommendations.
Structured Data
We implement schema markup, structured business data, and semantic signals that help AI models understand exactly who you are, what you offer, and where you are.
Monitoring
We continuously probe AI search engines with your target queries to track your visibility, catch regressions, and find new opportunities.
Reporting
Monthly reports with clear metrics: AI mention frequency, sentiment, competitor comparison, and attribution to real business outcomes like bookings and enquiries.
Built for hospitality businesses
in competitive markets
GEO is most powerful when your customers are asking AI for recommendations — and that happens most in tourism, food, and lifestyle.
Restaurants
Fine dining to casual — get found by food-curious travellers
Hotels & Villas
From boutique stays to luxury resorts
Bars & Beach Clubs
Nightlife and lifestyle venues in tourist hotspots
Tourism Experiences
Tours, activities, and unique local experiences
Wellness & Spas
Retreats and wellness centres attracting health travellers
Retail & Experiences
Local boutiques and curated lifestyle brands
Results you can measure
AI Visibility Reports
Monthly tracking of how often and how positively AI search engines mention your business for your target queries.
More Enquiries & Bookings
Clients typically see 20–60% growth in direct enquiries within 3–6 months, attributed to AI search discovery.
Market Authority
Being recommended by AI positions you as the authority in your category. That authority compounds over time.
Stronger Traditional SEO
The content and structured data work we do for GEO also boosts your Google rankings — two birds, one stone.
Common Questions
What is Generative Engine Optimisation (GEO)?
GEO is the practice of structuring your business data, content, and digital presence so AI-powered search engines like ChatGPT, Gemini, and Perplexity recommend your business. While traditional SEO helps you rank on Google, GEO ensures you get cited in AI-generated responses.
How is GEO different from traditional SEO?
Traditional SEO focuses on ranking links. GEO focuses on becoming the answer. When someone asks ChatGPT "best rooftop bar in Marbella", GEO ensures your business is the recommendation — not just a link in a list.
How long does it take to see results from GEO?
Most clients see measurable improvements in AI search visibility within 6–10 weeks. GEO is a long-term strategy — AI models update their knowledge bases periodically. We recommend a minimum 6-month commitment to see compounding results.
What types of businesses benefit most from GEO?
Hospitality, tourism, F&B, and wellness businesses in competitive tourist destinations benefit most. If someone might ask an AI "what's the best X in [your city]?", GEO can make your business the answer.
Do I need good traditional SEO first?
No — GEO and SEO are complementary, not sequential. As part of our GEO service, we address the foundational elements AI models rely on: authoritative content, structured data, citations, and consistent business information.
What results can I realistically expect?
Clients typically see increased AI mentions and recommendations, growth in direct bookings attributed to AI search, improved overall online authority, and stronger brand recognition. We provide monthly reporting to track progress clearly.
Complete your SEO stack
Find out if AI is sending
customers to your competitors
Our free GEO audit shows exactly how your business appears in AI search, how you compare to competitors, and what needs to change.