Get Listed Everywhere That Matters
Business citations are the digital footprint of your brand. Consistent, accurate listings across directories, maps, and review sites are the foundation of trust for Google and AI engines alike.
Your Business's Digital Footprint
A citation is any mention of your business's name, address, and phone number (NAP) across the web. Google Business Profile, TripAdvisor, Yelp, Apple Maps—these are all citations. So are thousands of smaller directories, data aggregators, and local listings sites.
When these are consistent, Google trusts you. When AI engines see the same accurate information across dozens of sources, they recommend you with confidence. When they're inconsistent? You get buried.
Consistency = Trust
Google Local Pack
Citation consistency is a top local ranking factor. Google uses citation signals to decide which businesses appear in the local 3-pack—the prime real estate for any local business.
AI Engine Trust
ChatGPT, Gemini, and Perplexity cross-reference multiple sources before recommending a business. Consistent, accurate citations across authoritative platforms dramatically increase your chance of being cited.
Reputation Signals
Major citation platforms are also review platforms. Being listed correctly means your reviews accumulate in the right place, with the right business details, building a credible reputation profile.
Every Directory That Matters
+ hundreds more regional directories, data aggregators, and industry-specific platforms
We Know Which Directories Matter
Not all directories carry equal weight for every business type. We know the hospitality landscape — which platforms your customers use, and which ones Google and AI engines respect most.
Restaurants
Food discovery platforms, reservation sites, travel apps, and local dining guides in your specific market.
Hotels & Accommodation
OTA platforms, travel aggregators, and accommodation directories trusted by millions of travellers.
Bars & Nightlife
Entertainment guides, nightlife apps, and city-specific directories where your potential customers are browsing.
Tours & Tourism
Experience platforms, tourist board directories, and travel community sites that drive booking intent.
Audit. Fix. Build. Monitor.
Audit
We scan hundreds of directories to find every existing mention of your business. We document inconsistencies, errors, and missing listings across all major platforms.
Strategy
We prioritise directories by authority and relevance to your industry and location. Not all citations are equal—we focus where it matters most.
Fix & Clean
We correct every inconsistency we find: wrong phone numbers, outdated addresses, mismatched business names, duplicate entries. Accuracy first.
Build
We create new listings on high-value directories you're missing. Each listing is optimised with your full business details, photos, and category selections.
Monitor
Citations drift over time. Data aggregators update, directories merge, businesses change. We monitor and maintain your citation ecosystem on an ongoing basis.
Citation Building Questions
What exactly is a citation?
A citation is any online mention of your business's Name, Address, and Phone number (NAP). This includes Google Business Profile, TripAdvisor, Yelp, Apple Maps, Bing Places, industry directories, and hundreds of other platforms. Consistent citations signal trust to both Google and AI engines.
Why does citation consistency matter for AI search?
AI engines like ChatGPT and Gemini aggregate data from multiple sources to form their understanding of your business. Inconsistent NAP data creates confusion—different phone numbers, wrong addresses, outdated info—and reduces your trustworthiness score. Consistency = confidence = recommendations.
How do you audit existing citations?
We run your business through a comprehensive citation audit tool that checks hundreds of directories and data aggregators. We identify missing listings, incorrect information, duplicate entries, and inconsistencies across platforms. You receive a full report before we start any work.
Which directories matter most for hospitality businesses?
For restaurants: TripAdvisor, Google, Yelp, TheFork, OpenTable, Zomato. For hotels: Booking.com, TripAdvisor, Google, Expedia, Hotels.com. For bars and nightlife: Yelp, Google, Time Out, local city guides. We know which platforms carry the most weight in tourist markets across Spain, Greece, and the Mediterranean.
How long does citation building take to show results?
Citation corrections often show up in Google within 4–8 weeks as data aggregators sync. New listings on major platforms like TripAdvisor and Yelp can appear immediately. The full benefit—improved local rankings and AI visibility—builds over 2–4 months as the ecosystem updates.
Find Out Where You're Missing
Start with a free citation audit. We'll show you exactly where you're inconsistent, where you're missing, and what it's costing you.