Put Your Experience on the Map
Tours, boat trips, cooking classes, wine tastings — they're all searched on AI and Google. We make sure yours gets found first.
The Experience Economy Is Booming — But Discovery Is Broken
Travellers want experiences more than ever. But between aggregators taking 20–30% commissions and AI search changing how people discover activities, small operators are getting squeezed from both sides. The ones winning are those who own their digital presence.
When a tourist asks ChatGPT 'what experiences should I book in [city]', the answer is shaped by search visibility, review volume, and content authority — not just which platform you're listed on. We build the organic presence that gets you recommended directly.
Why Tourism Operators Struggle Online
Seasonal Dependency
Most tourism businesses live and die by peak season. Building year-round digital authority means you start peak season with momentum — and survive the off-season without haemorrhaging cash.
Dependent on Tourist Flow
You can't control how many tourists arrive. But you can control how many of them find you. A strong search presence means you capture more of the visitors who do arrive in your destination.
Competing with Aggregators
Viator and GetYourGuide spend millions on SEO and ads. You can't outspend them. But you can rank for specific, high-intent searches they ignore — and capture direct, commission-free bookings.
How We Get Your Experience Business More Bookings
Google Business Profile
A fully optimised GBP for your experience business — with activity categories, booking integration, photos, reviews, and regular posts about upcoming tours and experiences.
AI Search Presence
We structure your content and entity data to feed AI models the information they need to recommend your experiences: what you offer, where you operate, why you're the best.
GEO Optimisation →TripAdvisor Optimisation
TripAdvisor is the most authoritative source for experience reviews globally. We help you optimise your profile, build review velocity, and respond to reviews to maintain high rankings.
Local SEO
Ranking for '[activity type] in [city]' and long-tail variants that aggregators don't dominate. We identify the specific searches your ideal customers use and build landing pages and content around them.
Experience Content
Destination guides, 'best things to do in [city]' content, experience deep-dives — content that captures travellers in research mode and builds trust before the booking decision.
Content Marketing →Citation Building
Consistent presence across TripAdvisor, Airbnb Experiences, Lonely Planet, and travel directories — the citation network that validates your location and authority to Google.
Citation Building →Results That Move the Needle
Frequently Asked Questions
How do I compete with Viator and GetYourGuide?
You can't beat them at their own game — they dominate generic searches and spend millions on ads. But you can capture direct bookings by ranking for specific, high-intent searches like 'private wine tasting tour in [region]' or 'sunset boat trip [city]' — searches that aggregators don't optimise as effectively. Direct bookings also mean zero commission, which significantly improves your margins.
Can SEO help during the off-season?
Yes. Off-season SEO targets different audience segments: corporate retreats, local market content, shoulder-season travellers, and long-stay visitors. A year-round content strategy that anticipates seasonal demand shifts keeps your pipeline active even when peak season ends.
Is TripAdvisor still worth optimising for?
Absolutely. TripAdvisor remains a critical discovery channel for experiences, and AI tools like ChatGPT often cite TripAdvisor data in their recommendations. A strong TripAdvisor presence with recent, positive reviews supports both direct bookings and AI search visibility.
Do you help with tour operator websites?
Yes — web development is one of our services. A fast, mobile-optimised website with online booking integration, structured data for experiences, and strong landing pages for each tour type is the foundation of a direct bookings strategy.
How do AI search engines recommend tours and experiences?
AI models pull from a range of sources: your website content, Google Business Profile, review platforms, structured data, and directory listings. When someone asks ChatGPT for 'the best cooking class in [city]', it synthesises all those signals. We ensure every source is optimised to recommend you.
Ready to Get More Bookings?
Let's put your experience on the map — literally and digitally. More visibility, more direct bookings, fewer aggregator fees.
Get More BookingsOr get a free GEO audit first.