What is GEO and Why It Matters for Your Business

Generative Engine Optimisation (GEO) is the practice of optimising your business to be recommended by AI search engines like ChatGPT, Gemini, Perplexity, and Claude.

How AI Search Works

When someone asks an AI assistant for recommendations—whether for a restaurant, hotel, or local service—the AI doesn't search the web in real-time. It draws from training data and, increasingly, from structured data sources that it can reference.

This is fundamentally different from traditional Google SEO. Instead of optimising for keywords and links, you're optimising for AI comprehension and recommendation logic.

Why GEO Matters Now

The numbers are staggering. By 2024, over 40% of young adults use AI search instead of Google. Businesses that aren't visible in these results are becoming invisible to a growing segment of potential customers.

The Three Pillars of GEO

• Structured Data: Making your business information legible to AI through schema markup and knowledge graphs
• Authoritative Content: Creating content that AI systems cite as trustworthy
• Digital Presence: Being mentioned in contexts that AI considers credible

Getting Started

The first step is understanding how you currently appear in AI search. Book a free GEO audit with SUBIDA and we'll show you exactly where you stand—and what it takes to move up.